Marketing Services | Fractional CMO, Strategy & AI Marketing | Bright Hello
Bright Hello
Services

Marketing leadership, built to scale.

From focused assessments to full fractional CMO engagements — every service is designed to move fast, go deep, and deliver results that last.

Book a Free 30-Minute Marketing Strategy Reset

Bright Hello works with small and mid-size businesses, professional services firms, associations, and purpose-driven organizations that need senior marketing leadership without the full-time overhead. Every engagement is hands-on, strategic, and built around your specific goals. See how we work →

20+ Years Experience
1000+ Campaigns
8 Core Services

Every engagement starts with clarity.

02

AI Strategy & Training

Practical AI for marketing teams

Artificial intelligence is reshaping how marketing teams operate. Bright Hello helps organizations understand, adopt, and leverage AI tools — strategically, not reactively. From executive briefings to hands-on team training, we make AI practical and actionable.

  • AI Readiness Assessment
  • Tool selection & implementation
  • Hands-on team training
  • 6–12 month AI marketing roadmap
$7,500 — $9,500
Learn More
03

Fractional CMO

Senior leadership, on demand

Embedded marketing leadership for organizations that need a strategic voice in the room — without the cost of a full-time executive. Available on retainer for ongoing or project-based engagements.

  • Strategic marketing leadership
  • Team oversight and mentorship
  • Board and leadership reporting
  • Vendor and agency management
  • Ongoing strategic advisory
Custom pricing
Let’s Talk
04

Marketing Strategy

Position to win

A deep-dive strategic engagement covering brand positioning, audience definition, competitive differentiation, and go-to-market strategy. Built for organizations ready to make a bold move.

  • Brand positioning and messaging architecture
  • Audience segmentation and personas
  • Competitive differentiation framework
  • Go-to-market strategy
  • 60-day implementation roadmap
$7,500 / 60 days
Develop My Strategy
05

Marketing Assessment

Know exactly where you stand

A comprehensive audit of your current marketing operations, technology stack, messaging, and performance. Delivered as an actionable roadmap with prioritized recommendations.

  • MarTech stack audit
  • Brand and messaging review
  • Competitive positioning analysis
  • Prioritized recommendations report
  • 60-minute debrief session
$2,000 — $2,500
Start My Assessment
06

Marketing Planning

A plan you’ll actually use

A focused planning engagement that produces a 12-month marketing plan aligned to your business goals — with campaigns, budget frameworks, and success metrics built in.

  • Goals and KPI framework
  • 12-month campaign calendar
  • Budget allocation recommendations
  • Channel strategy and priorities
  • Implementation timeline
$2,000 — $4,000
Build My Plan
07

Marketing Coaching

Level up your team

One-on-one or group coaching for marketing leaders and teams who want to sharpen their strategy, improve their execution, and grow their confidence. Flexible format and cadence.

  • 1:1 or group sessions
  • Goal setting and accountability
  • Skills development curriculum
  • Real-work application focus
  • Monthly or quarterly cadence
Custom pricing
Start Coaching

What to Expect

1

Discovery Call

We learn your goals, challenges, and what success looks like.

2

Proposal

A clear scope, timeline, and investment — no surprises.

3

Kickoff

We move fast. Most engagements begin within one week.

4

Delivery

Hands-on work with regular check-ins and clear milestones.

5

Handoff

Everything documented and ready for your team to own.

Common Questions

Frequently Asked Questions

AI strategy at Bright Hello is practical, not hype-driven. We start with an AI Readiness Assessment to understand your team’s current capabilities and identify where AI can have the most impact. From there we help you select the right tools for your specific workflows, build a roadmap for integrating AI into your marketing operations, and train your team so they can actually use it. If your organization is curious about AI but not sure where to start — or has tried tools without seeing real results — this is a good fit.

A fractional CMO provides senior marketing leadership on a part-time or project basis — giving your organization access to C-suite strategic thinking without the cost of a full-time executive. This includes setting marketing strategy, leading your team, managing vendors, reporting to leadership, and driving measurable results.

Most marketing agencies hand you an off-the-shelf strategy. Bright Hello takes a consultative approach — every engagement starts with listening, and everything we build is tailored to your specific organization, goals, and audience. We focus on strategy first, execution second, and we stay engaged until the work is done right.

Bright Hello works with small and mid-size businesses, professional services firms, associations, and nonprofits — typically organizations that need senior marketing leadership but aren’t ready for or don’t need a full-time CMO. We serve clients in the Washington, D.C. metro area and nationwide.

Marketing Department in a Box is Bright Hello’s flagship service — a fully built marketing system including strategy, automation, content frameworks, and reporting, deployed in 30 days and powered by custom AI agents. It gives lean organizations everything a marketing department does, without the overhead of hiring a team.

The best first step is a free 30-minute Marketing Strategy Reset. We’ll talk through where you are, where you want to go, and what’s getting in the way. You’ll leave with clarity and honest perspective — no sales pitch. Book your session here.

Ready to make your brand entrance?

Let’s talk about what you need and find the right fit.

Book a Free 30-Minute Marketing Strategy Reset