Senior marketing leadership, part-time. Bright Hello gives your organization a strategic voice in the room without the cost of a full-time executive.
Book a Free 30-Minute Marketing Strategy ResetA fractional CMO is a senior marketing leader who works with your organization on a set schedule, usually a number of hours each month. You get the strategy, direction, and accountability of a chief marketing officer, scaled to what your organization needs and can support.
Bright Hello serves small and mid-size businesses, professional services firms, associations, and nonprofits across the Washington, DC area, with a focus on Arlington and Alexandria, and organizations nationwide.
Read five signs your organization needs a fractional CMO, then bring your questions to a free strategy reset.
You have outgrown marketing handled by the owner, and a full-time CMO does not fit the budget yet.
You run a lean team, answer to a board, and need marketing that supports membership, donors, sponsors, and your mission.
Your growth depends on reputation and referrals, and you want a plan that builds both on purpose.
We review where your marketing stands today: strategy, messaging, channels, tools, and results. You leave with a clear picture of what is working and where to focus first.
We set goals, define your audience and message, and build a marketing plan that fits your calendar and budget.
We meet on a regular schedule, direct the work, manage your team and vendors, and report on results. The plan adjusts as your needs change.
Engagements run on retainer for ongoing leadership or as a defined project. Pricing is custom and based on scope and hours. See how we work.
| What you get | What to expect | |
|---|---|---|
| Fractional CMO | Strategy, direction, and oversight | Senior leadership without a full-time salary |
| Marketing manager | Day-to-day execution | Works best with a strategy already in place |
| Agency | Campaign delivery | Works best with clear direction from your side |
Many clients keep their existing staff or agency. The fractional CMO gives that work a strategy and holds it to results.
A fractional CMO is a part-time senior marketing leader who sets strategy and oversees execution for your organization, without the cost of a full-time executive.
Cost depends on scope and hours. A fractional engagement costs a fraction of a full-time CMO salary. Bright Hello scopes each engagement to your goals and budget, so the first step is a conversation.
Hire a fractional CMO when your marketing needs direction more than extra hands, and when your budget or workload does not support a full-time executive.
Yes. Fractional leadership suits nonprofits and associations well, since many run lean teams and need senior strategy without a full-time executive salary.
It depends on your goals and the size of your team. Most engagements are set as a number of hours each month, and the schedule can change as your needs change.
Yes. Your fractional CMO directs the people already doing the work and brings in others only where there is a gap.
A Marketing Assessment is the first step with Bright Hello. It shows where your marketing stands today and where to focus first.
Book a free 30-minute marketing strategy reset. We will look at where your marketing stands and what to do first.
Book a Free 30-Minute Marketing Strategy Reset