Bright Hello

About

Hi. I’m Jane.
Let’s make something great together.

I’m Jane Pearson, a seasoned marketing strategist, brand builder, and fractional CMO with more than 20 years of experience helping businesses, associations, and nonprofits, from scrappy startups to established organizations, find their voice and grow.

In 2018, I started Bright Hello to give organizations access to the kind of senior marketing thinking that makes a real impact without the overhead of a full-time executive hire. Learn more about our services or how we work.

Bright Hello exists because every interaction your organization has with the world is a chance to make a brand entrance. Every one of those moments deserves to be intentional, strategic, and impossible to ignore.

Book a Free 30-Minute Marketing Strategy Reset

Jane Pearson, Founder of Bright Hello Marketing and Communications

My Story

A career built on curiosity and results.

Twenty years. Countless campaigns. One consistent drive: making marketing work.

My career in marketing began at a Silicon Valley startup, which means I’ve been digital from day one. I learned early that great marketing isn’t about following pre-built templates. It’s about moving fast, testing ideas, and staying close to what your audience needs.

Over the past 20+ years, I’ve brought that same energy to businesses and associations of all sizes, helping them sharpen their positioning, build stronger brands, and create marketing programs that deliver real, measurable results.

“Marketing isn’t just about getting attention. It’s about earning trust and turning that trust into growth.”

Jane Pearson, Founder, Bright Hello

These days, I’m fascinated by AI and what it means for marketing. I spend a lot of my free time learning, experimenting, and figuring out how to make these tools genuinely useful for marketing departments and organizations.

My team and I are based in Alexandria, Virginia. When I’m not working, you’ll find me somewhere in the Washington, D.C. metro area with my husband and kids.

Areas of Expertise

Where we do our best work for you.

🎯

Brand Strategy

Positioning, messaging frameworks, and brand systems that give your organization a distinct voice, a clear point of difference, and a foundation that holds up over time.

📣

Communications & PR

Media relations, executive communications, content strategy, and earned media programs that build credibility and visibility.

⚙️

MarTech & Automation

HubSpot implementations, marketing automation, and MarTech stack assessments that make marketing operations run smarter.

🤖

AI Strategy & Training

Practical AI adoption for marketing teams, from readiness assessments to tool selection to hands-on team training.

👥

Association Marketing

Deep expertise in membership acquisition, event marketing, certification products, and the unique dynamics of nonprofit and association marketing.

📈

Fractional CMO

Senior marketing leadership on a flexible basis: strategic direction, team oversight, and board-level reporting without the full-time cost.

Education

Bachelor of Arts, Art History

Boston College — Chestnut Hill, Massachusetts

Certifications

Association AI Professional (AAiP)

Sidecar — 2025

HubSpot Certified

HubSpot Academy

Awards

Excel Award — Gold

Association Media & Publishing, 2023 — Website Redesign

Excel Award — Silver

Association Media & Publishing, 2022 — Website Redesign & Video Production

Excel Award — Bronze

Association Media & Publishing, 2016 — Promotional Brochure

Let’s talk about what you need.

During our conversation, I’ll listen carefully, ask precise questions, and give you my perspective on what needs to be addressed to improve your marketing, elevate your brand, or tackle your technology.

Either way, you’ll leave the call with more clarity than you walked in with.